Mining, Industrial & Energy
Brief: Big Idea was approached to manage the PR during the unveiling of Grundfos’ new Greenstar Building. Big Idea was also commissioned several months later to manage the PR during the official announcement of the five-star grading.
- Identified media, generated the media invitation and distributed invitation.
- Management of media attendance.
- Post event publicity and interviews.
- Drafting the press release and distribution/ circulation thereof.
Big Idea obtained publicity for Grundfos to the value of more than R 1million across print, radio and TV.
Brief: Genpower identified the need to become more visible and to be top-of-mind to its new and prospective clients, within a limited budget.
Communication responsibility: Big Idea recommended the development of a regular educational newsletter circulated to clients and an opt-in database of prospective clients. Three-monthly topics were identified, and articles compiled to position the Genpower brand and product ranges it supplies. The newsletter also served as an opportunity to run promotions. All content in the newsletter was also published on the company’s website, and on social media.
Result: An educated market and a stronger brand awareness and knowledge of the product ranges that the brand offers.
SA Power Solutions
Brief: SA Power Solutions wanted to build a new brand within the solar panel industry. Due to strong competition and the brand association with AEG, Big idea was requested to develop a professional, clean brand identity and apply it to various marketing elements.
Brand, marketing and digital responsibility: Big Idea developed a corporate identity that was applied to collateral and stationery as well as the website design. Big Idea was also responsible for the development and design of a basic website for SA Power Solutions.
Result: A user-friendly website providing basic and necessary content to prospective and existing clients. A strong brand positioning of SA Power Solutions as an established, knowledgeable industry leader.