Brand Identity & Positioning

At Big Idea, we treat your brand as our own. As creators of big ideas, our passion is to work with our clients to position, build and grow their brands through strategic, thought-out planning and creative execution.

One of our passions is to facilitate change management communication activities, but also develop creative ways to keep staff informed, motivated and challenged. Once the inside is established, taking care of the brand externally becomes easy.

We believe brand building starts from the inside out, and your biggest asset is employee brand ambassadors.


Brand assessment
We access your current brand and target audience to determine if your brand effectively communicates and portrays what your clients want to hear.

Conceptualise, develop and implement brand positioning campaign
We determine and implement through-the-line strategic activities to achieve desired brand position.

Corporate Identity development & Corporate Identity guide [if required]

The outcome of the assessment and positioning strategy leads to the development of a corporate identity and provides guidelines to assure brand establishment and consistent through-the-line use.

Corporate Identity application to stationery

Collateral and digital media development, including websites
Design collateral and digital media in-line with positioning strategy and corporate identity.


Application to signage, vehicle branding and banners

Corporate clothing and gifts
Big Idea also sources corporate gifts and clothing.

Relook Your Brand Messaging and Achieve Success